India

Graphisads Launches “G Force” in collaboration With IIM Lucknow to Empower Media and MarTech

Graphisads Limited, leading advertising Company and Outdoor Media owner, has entered into a ground breaking partnership with the prestigious Indian Institute of Management (IIM) Lucknow to unveil “G Force,” an innovative accelerator program. This initiative aims to cultivate and empower aspiring entrepreneurs within the Media sectors through a dynamic collaboration of industry expertise and academic leadership.

The Memorandum of Understanding (MoU) signed today marks a significant milestone in the industry, bridging the gap between Advertising world and renowned academic institution to foster innovation and entrepreneurship.

Commenting on the partnership, Mukesh Gupta, CMD of Graphisads, expressed his enthusiasm, stating, “This collaboration marks an exclusive effort in India, uniting Ad. Agency with an esteemed academic institution to propel media startups forward.

” With our robust media presence, client relationships, and extensive network, we are poised to create numerous success stories with around ₹100 Crore in coming 3 years.”

Arunodaya Bajpai, COO of IIM Lucknow Enterprise Incubation Center, added, “We are happy to collaborate Graphisads’ G-Force and welcome startups in the dynamic Media & Entertainment sector. With the industry rapidly approaching Rs. One lakh crore, coupled with ongoing disruptions, it holds immense growth potential. Our focus spans key sub-sectors including Gamification, event automation, influencer marketing, adtech, DOOH platforms, Programmatic Media Opportunities, and mar-tech. Through personalized guidance, we aim to equip startups for market readiness.”

Also read: Akhara Parishad Expels 13 Mahamandaleshwars, 112 Saints Notified

To enrich the entrepreneurial journey, Graphisads has assembled a Mentor Board comprising industry stalwarts. Notable mentors include top media professionals Anurag Batra, Chairman, Exchange4Media & Business World; Anil Dua, CRO of HT Media; Varun Kohli, COO of Times Network; Mona Jain, CRO of Zee Media; and Rajeev Gupta, CEO of Adaan Digital Solutions.

Expressing gratitude to the mentors Alok Gupta, Director, Graphisads, brain behind the concept, remarked, ” We extend heartfelt appreciation to these industry leaders who have generously contributed their expertise to this initiative. This collaboration is our commitment to give back to the industry that has nurtured us.”

Bharat Express English

Recent Posts

Renowned Folk Singer Sharda Sinha Passes Away At 72; PM Modi Expresses Condolences

PM Modi expressed sorrow over Sinha’s death. "The passing of Sharda Sinha ji is deeply…

6 hours ago

US Election: India Confident Of Strong US Relations And Quad Continuity, Says Jaishankar

Jaishankar noted that the US-India relationship has flourished under both Democratic and Republican leadership, including…

7 hours ago

Sanskriti Diwas Marks 98th Birth Anniversary Of Kashiraj Dr Vibhuti Narayan Singh

Program coordinator Chakravarti Vijay Navad announced that 11 prominent individuals received the Kashiraj Dr. Vibhuti…

7 hours ago

Mallikarjun Kharge Slams ‘Batenge Toh Katenge’ Slogan During Jharkhand Campaign

Kharge emphasized that the BJP leaders promote divisive rhetoric as part of their agenda. He…

9 hours ago

Police Arrest Two In Fake Marriage Certificate Racket In Name Of Arya Samaj

DCP Nagar Abhishek Bharti revealed that five couples, including Shivani and Shrikant Yadav, recently filed…

9 hours ago

India And Nigeria Strengthen Counter-Terrorism Cooperation In Second Strategic Dialogue

Doval and Ribadu held detailed talks on challenges linked to terrorism and radicalization, including those…

10 hours ago