The Adani Group, in collaboration with ISKCON, has undertaken a massive Mahaprasad distribution initiative at the Kumbh Mela, ensuring that no devotee goes hungry. Over the past 31 days, over 1 lakh devotees have received Mahaprasad daily, totaling 38 lakh devotees served.
The initiative, supported by 18,000 sanitation workers and 5,000 volunteers, has garnered immense appreciation from pilgrims.
On Mauni Amavasya, a significant bathing day, approximately 3.5 lakh people received Mahaprasad, highlighting the scale and efficiency of this service.
Despite the enormous crowds at the Kumbh Mela, devotees have faced no issues regarding food availability, thanks to the well-organized efforts of the Adani Group and ISKCON.
Beyond providing food, the Adani Group has collaborated with Gita Press to distribute 1 crore copies of Aarti Sangrah, a revered book containing devotional hymns. So far, 30 lakh copies have already been handed out to devotees, helping spread the essence of Sanatan Dharma.
Additionally, ISKCON is distributing 5 lakh copies of the Bhagavad Gita’s essence during the Kumbh Mela, with 3 lakh copies already reaching devotees. These initiatives aim to provide both spiritual and intellectual nourishment to pilgrims attending the sacred gathering.
The Mahaprasad distribution site, adorned with cultural and spiritual decor, has left a lasting impression on visitors. Devotees have praised the quality, purity, and seamless distribution of food, emphasizing how the initiative embodies the spirit of selfless service.
In addition to food and literature distribution, the Adani Group and ISKCON have arranged golf carts for the elderly, differently-abled individuals, and mothers with young children, ensuring convenience for all pilgrims.
As saints deliver discourses, Ramkatha, and Bhagwat Katha, the Kumbh Mela continues to uphold the rich traditions of Sanatan Dharma.
With millions of devotees arriving from across India and the world, these initiatives are making the spiritual event even more memorable, setting new standards for service, devotion, and inclusivity.
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