The Adani Group and ISKCON have come together to serve Maha Prasad to over 1 lakh devotees daily at the Prayagraj Maha Kumbh Mela.
What makes this initiative remarkable is its high efficiency and minimal food wastage, which remains below 2% despite serving massive crowds.
The preparation for Maha Prasad begins at 2 AM every day. Around 500 quintals of vegetables are purchased daily, with advance planning determining the menu.
A dedicated four-member team tracks food consumption hourly to adjust quantities and prevent excess food preparation.
Although ISKCON’s food distribution team does not use high-tech tracking apps like Zomato or Swiggy, they have a manual tracking system in place.
Any surplus food is quickly redirected to other distribution points or served to pilgrims on the move.
Apart from Maha Prasad distribution, the Adani Group is also collaborating with Geeta Press to distribute 1 crore Aarti collections
The Adani-ISKCON Maha Prasad initiative at the Prayagraj Maha Kumbh sets a global benchmark in food distribution efficiency, proving that with meticulous planning, tracking, and commitment, large-scale food distribution can be both effective and sustainable.
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