AJIO’s Big Bold Sale: India’s Biggest Celebration Of Fashion

Mumbai, June 19th, 2023: India’s top online retailer for clothing, AJIO, revealed today that its annual ” AJIO’s Big Bold Sale” (BBS) event witnessed the largest turnout yet. Customers adored the range and turned this holiday shopping season into a celebration of fashion, excitedly anticipating the sale to begin at midnight and snagging bargain prices across their favourite brands.

Right from the first hour of the sale, customers spent a whopping 1200+ million minutes shopping on AJIO across 1.3+ million styles. Overall order volume spiked 40% over the previous summer edition of the sale. The summer collection was in high demand, with brands like Buda Jeans Co., GAP, Marks & Spencer being the most sought after for their summer chic outfit styles. Sneaker collection from the Sneakerhood Store on AJIO was another hotspot during the sale, signifying the growing trend of the sneaker lifestyle among Indians. More than 600,000 sneakers were sold during the sale, enough to stack up to the height of the Eiffel Tower, twice!

AJIO Big Bold Sale 2023

The AJIO BBS ’23 edition witnessed a significant increase in shopping sentiment from the smaller cities and towns. 50% of the total orders were from the tier 2 and 3 markets, highlighting AJIO’s growing regional reach and popularity in these markets. Notably, over 500,000 first-time shoppers came from non-metros.

Commenting on the sale success, Vineeth Nair, CEO, AJIO, said, “We are overwhelmed with the love customers have shown for the Big Bold Sale. It is encouraging to see the growing uptick from the non-metros during the shopping season, with almost half of the total orders coming from smaller towns and cities of the country. With over 1.5 million customers shopping more than once during the sale and 40% growth in overall order volume over last summer edition, we delighted customers with an unparalleled shopping experience.”

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Highlights of AJIO’s Big Bold

On an average, customers purchased 160 T-shirts and 100 pairs of Jeans every minute. Also, traffic spiked 50% over the previous summer edition of the sale. While men’s and women’s western wear category grew 150% cumulatively over last summer edition of the sale led by brands like The Indian Garage Co., Buda Jeans Co., The Bear House, GAP, M&S, Fyre Rose, Vero Moda etc. Owing to the summer season, customers shopped for over 600,000 sundresses.

About AJIO

Progressive India’s fashion partner, AJIO is the trendiest fashion destination for styles that are handpicked and trending. An integral part of Reliance Retail, AJIO is a fashion-first marketplace offering 5000+ brands and over 1.3 million styles with a wide variety of exclusive international brands, private labels and homegrown brands. With an unparalleled shopping experience, AJIO brings the best of convenience, variety and deals all year round for customers.