Amul Vs Nandini
Politics is said to be very difficult but it is not. This can be proved by the politics that is happening in Karnataka right now. It is on a topic that is as basic as Milk. Milk is something that an average Indian uses on the daily basis. Further article will explain what actually happened.
An argument broke out in the southern state of Karnataka on April 5 after Gujarat Cooperative Milk Marketing Federation (GCMMF) declared it was expanding into the market there. Bengaluru residents and lawmakers strongly opposed this action and supported the Karnataka Milk Federation (KMF) brand Nandini. The hashtags “Save Nandini” and “Go Back Amul” started to trend on social media, and the milk conflicts even overflowed into commercial and political contexts.
The BJP has been charged by the Congress with “killing” the Karnataka dairy brand. Amul’s entry into Karnataka, where elections are scheduled on May 10, could have an impact, according to political commentators.
Political figures from the Congress, including Former Siddaramaiah, Chief Minister Siddaramaiah, DK Shivakumar, and JD(S) HD Kumaraswamy, used social media to share their opinions.
According to Kumarswamy, “One nation, one Amul, one milk, and one Gujarat, seems to be the official stand of the Central government.”
DK Shivakumar told media, “We already have Nandini, which is a better brand than Amul. We don’t need any Amul – our water, our milk, and our soil is strong.”
BJP retaliated by saying, the opposition was attempting to politicise the situation. Meanwhile, ST Somashekar, the minister of cooperation for Karnataka, told the media on Sunday that Nandini will triumph over Amul due to its lower price and that the Gujarat milk brand posed no threat to KMF.
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Political analysts believe that there will undoubtedly be political effects because this topic has the potential to alienate some voters. The Nandini brand, which is native to and beloved by the Kannadigas, serves as a symbol of their identity. KMF was established in 1974 and has successfully expanded to become, after Amul, the nation’s second-largest milk producer. In truth, late actor Puneeth Rajkumar agreed to serve as Nandini’s brand ambassador without receiving payment for the position.
The Vokkaliga-dominated old Mysuru region, where the Janata Dal (Secular) and the Congress have strongholds, is where the majority of milk producers hail from. The BJP has a stronger presence in Central Karnataka, where Lingayats are predominate. Therefore, in an effort to allay any anxieties among its supporters, the BJP is making light of this matter.
Since Internal Affairs Minister, Amit Shah mentioned the potential of combining the Karnataka Milk Federation (KMF) with Amul, Siddaramaiah has been relentless in his social media statements. In Karnataka, this has not been well received by the opposition. Political pundits believed that the intense opposition to Amul’s admission into the state was because Kannadigas saw it as an effort to weaken their sense of identity.
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