Nationwide DFS Campaign Opens 1.4 Lakh New Jan Dhan Accounts Since July 1

The Department of Financial Services (DFS), under the Ministry of Finance, has reported strong early results from its ongoing nationwide financial inclusion campaign, which began on 1 July and will continue until 30 September 2025.

In the first two weeks of the campaign, the government opened nearly 1.4 lakh new accounts under the Pradhan Mantri Jan Dhan Yojana (PMJDY) and enrolled over 5.4 lakh beneficiaries under three flagship social security schemes.

The Department of Financial Services launched the drive across all Gram Panchayats (GPs) and Urban Local Bodies (ULBs) to expand coverage under PMJDY, Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and the Atal Pension Yojana (APY).

Officials organised over 43,447 outreach camps across various districts to promote financial literacy and enrol eligible citizens. So far, they have compiled progress data from 31,305 camps.

Through this campaign, the government is actively bridging the financial gap between urban and rural populations and ensuring that every eligible citizen receives access to the social security net.

Optimising Last-Mile Delivery

Through this campaign, the government seeks to cover nearly 2.70 lakh villages and ULBs, reinforcing its goal of last-mile financial empowerment.

The initiative aims to bring more people, particularly from economically and socially disadvantaged groups, into the fold of formal banking and insurance services.

According to the Ministry of Finance, the Financial Inclusion (FI) drive plays a pivotal role in enhancing socio-economic development, ensuring that the underprivileged have access to savings, insurance, pensions, and credit facilities through formal channels.

Amid circulating media reports, the Ministry also issued a clarification regarding PMJDY accounts. It stated that no instructions have been given to banks to close inactive Jan Dhan accounts.

The Finance Ministry reaffirmed that the goal remains to expand access and maintain inclusivity, not restrict it.

As of 21 May 2025, the government has opened 55.44 crore Jan Dhan accounts across India, with 56 per cent held by women, highlighting its focus on promoting financial inclusion and gender empowerment.

The scheme has mobilised over ₹2.5 lakh crore in deposits, reflecting the growing trust and reach of the government’s financial inclusion efforts.

This ongoing campaign marks another significant step in the government’s continued mission to empower the unbanked and promote inclusive economic development by leveraging financial literacy, grassroots outreach, and robust social security frameworks.

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