‘G20’ A Wonderful Chance To Highlight Kashmir’s Cultural Wealth And Tourist Potential

G20 in Kashmir- From ensuring that 120 Smart City projects are completed on time to beefing up security, the administration in Jammu and Kashmir Union Territory (UT) is working round-the-clock to ensure that the summit in Srinagar, the summer capital of Jammu and Kashmir, is a huge success and promotes Kashmir as a global tourism destination.

G20 to boost business in Kashmir

With sustainable and inclusive development initiatives taken by the Modi government, the citizens of Jammu and Kashmir believe that the event (the G20 Tourism Working Group meeting) can serve as a power booster for the local economy and a progressive factor for the business community in the region to explore multidimensional growth opportunities.

G20 to increase tourism in Kashmir

The tourism industry, which has played a crucial role in the development of UT, However, years of instability have impacted the tourism industry, leading to a decline in the number of visitors. Tourism players in Kashmir believe that the G20 Summit can attract investors and tourists from across the globe.

Summit to be Grand

“Be it a local citizen or anyone else associated with the tourism industry, everyone here in Kashmir is excited for the grand G-20 Summit. This meeting here in Srinagar is set to boost tourism. “Moreover, this meeting will provide our Jammu and Kashmir UT a platform to showcase its beauty to the entire world,” said Umar Bukhari, a local resident of Srinagar.

“Things are changing for the betterment of the people here in J-K. “In the last few years, we have seen the LG Manoj Sinha-led administration massively invest in development, which is a positive sign,” he added.
Locals apart, tourism players in the Valley also believe that due to the developmental projects, the footfall of tourists has increased in J-K, which indirectly helps the trader community and, in return, also boosts the economy.

Kashmir: The Heaven on Earth

“It is the first time we are seeing such a tourist season in the Valley. Hordes of tourists from various parts of the country are travelling to the Valley as the ‘Heaven on Earth”—a sobriquet given to Kashmir—is seeing tangible signs of a return to normalcy,” Mehraj Ahmad, a tourist guide in north Kashmir’s Gulmarg, said, adding that the influx of foreign delegates and participants, along with showcasing the tourist destinations, can put UT on a pedestal in terms of tourism.

Improved infrastructure in Kashmir

The Government of India is also making a significant thrust to ensure better infrastructural facilities for the region’s people and entice visitors. This has resulted in a fortuitous surge in tourist activities with better law and order, a promising security system, and the maintenance of peace, in addition to infrastructural and connectivity improvements.

Manoj Sinha on G20

Stating that G-20 was purely a people’s event, Jammu and Kashmir’s Lieutenant Governor Manoj Sinha said on April 15 that the event would provide a great opportunity to push J-K’s handloom, handicraft, pashmina, and dry fruit to international markets.

“G-20,” which is scheduled to be held from May 22 to May 24 in Srinagar, will provide an opportunity to push J-K’s handloom, handicraft, pashmina, dry fruit, saffron, and other products to international markets.
“This is a great opportunity to showcase the real potential of the Union Territory to the world. It is not the administration’s event but purely a people’s one,” the J-K LG said.

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G20 to improve Kashmir in all sectors

The G20 tourism summit would take place at a time when Kashmir is experiencing a boom in tourism. J-K draws significant investments in the tourism sector, besides medical cities, educational institutions, and other sectors.
Apart from the security situations, streets and flyovers have been painted in the G20 theme colours, while new walkways are being created throughout Srinagar city in preparation for the event.