Entertainment

Shah Rukh Khan’s Dunki to release a day before on December 21, To get an upper hand over Salaar

It is well known that Shah Rukh Khan goes all out in confrontational situations and that he has the best business sense in the whole film industry. According to information, his upcoming film, Dunki, which is helmed by Rajkumar Hirani, will premiere on December 21, 2023—a day earlier than its previously scheduled December 22, 2023 release date.

An anonymous source claims that Shah Rukh Khan and the group intend to release their social comedy one day early in order to try for a standalone release. “The goal is to obtain that extra day off from competition. The Thursday solo release will guarantee that word-of-mouth travels more quickly. Indeed, before a single Salaar episode aired, people would be raving about Dunki and its substance. Due to astrological factors, Salaar will release on December 22, 2023; there is currently no way for the film to be released in India on December 21.” A source with knowledge of the situation.

From the perspective of screen distribution, this is also a brilliant move because, by being released prior to Salaar, it will provide SRK’s Dunki a greater advantage over Salaar in terms of screen and program allocation. Since Dunki was the first to arrive, it will receive the premium screens; in other words, Dunki will have an advantage over Salaar in terms of first movers when it comes to screen selection. It’s a strategically sound move. Given his current popularity, SRK has the ability to turn any ordinary working Thursday into a national holiday, which relates to the unusual Thursday release date,” the source continued.

Also read: Pankaj Tripathi’s Heartfelt ‘Banaya Hai Maine Yeh Ghar Dheere Dheere’ Note Following National Award Win

On December 21, 2023, Dunki will also be launched internationally. After Team Dunki took the initial action to gain the upper hand in the battle, it is now up to us to see Team Salaar’s response.

Kavya Bhatt

Recent Posts

PM Modi, Yogi Adityanath Extend Navratri Wishes; Highlight Devotion To Maa Durga

On Thursday, PM Modi extended his greetings on the fifth day of Chaitra Navratri, wishing…

13 mins ago

Delhi High Court Orders MCD To Investigate Encroachment On School Land In Wazirpur

The Delhi High Court has directed the Delhi MCD to investigate whether there is any…

15 mins ago

Waqf Amendment Bill 2025: Ensuring Transparency And Securing Property Rights

BJP leader Khem Chand Sharma has expressed strong support for the Waqf Amendment Bill 2025,…

28 mins ago

PM Modi Arrives In Bangkok For 6th BIMSTEC Summit; Indian Diaspora Extends Warm Welcome

On Thursday, Prime Minister Narendra Modi reached Bangkok to participate in the 6th BIMSTEC Summit.

34 mins ago

Waqf (Amendment) Bill To Be Tabled In Rajya Sabha After Lok Sabha Approval

The Waqf (Amendment) Bill which cleared the Lok Sabha, is set to be introduced in…

55 mins ago

Lok Sabha Passes Waqf (Amendment) Bill After Intense Debate

The Lok Sabha approved the Waqf (Amendment) Bill in the early hours of Thursday following…

1 hour ago