Castrol, a leading global lubricants brand and a subsidiary of the BP Group, announces a strategic collaboration with Shah Rukh Khan, the iconic Bollywood superstar, as its brand ambassador. This significant partnership underscores Castrol’s commitment to delivering top-notch lubricants for high-performance vehicles. Over the forthcoming two years, Shah Rukh Khan will be featured in digital, print, and television campaigns, showcasing BP and Castrol’s diverse range of products.
Mr. Sashi Mukundan, President of BP India and Senior Vice President of the BP Group, expressed his thoughts on the association, stating, “Our collaboration with Shah Rukh Khan signifies our relentless pursuit of innovation and excellence in the automotive industry. This partnership reflects our shared values of performance, reliability, and sustainability. We are proud to embark on this journey together as we shape the future of mobility.”
Mr. Sandeep Sangwan, Managing Director of Castrol India Limited, echoed similar sentiments, saying, “This partnership underscores Castrol’s commitment to innovation and excellence, resonating with the illustrious career of Shah Rukh Khan. With him on board, we aim to enhance vehicle performance for future generations.”
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Shah Rukh Khan, known for his versatile career spanning three decades, embodies Castrol’s ethos of continuous evolution. His passion for automobiles further solidifies the synergy with Castrol. Expressing his enthusiasm, Shah Rukh Khan stated, “I am thrilled to partner with Castrol, a brand known for its dedication to performance. As an avid automobile enthusiast, I believe Castrol’s commitment perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to experience the joy and freedom of the open road safely. I am eager to embark on this journey together.”
This collaboration reflects Castrol’s forward-looking vision, centered on innovation and technology. With Shah Rukh Khan as its brand ambassador, Castrol aims to expand its reach to a broader audience and maintain its position as the preferred choice for advanced lubricants and services.
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