R Madhavan Slams Wellness Brand For ‘Fake Endorsement’ Using Interview Clip

Actor R Madhavan voiced a strong objection to a wellness brand for reportedly extracting a portion of his interview and using it without permission to promote its product.

The Padma Shri awardee stated that the clip had been used without his knowledge and wrongly portrayed as his endorsement.

On Wednesday, Madhavan shared a screenshot of the reel on Instagram, bringing attention to the alleged misuse.

Madhavan wrote on the picture, “This REEL is making it sound like I’m endorsing their product. They have just taken a clip from an interview without any permission and used it as an endorsement from my end. How are the public ever going to believe these people are their treatment. Shame”.

The actor further elaborated on the issue in a detailed caption and confirmed that legal steps had been initiated.

“What a shame. How do these people and organization think they can get away with this. You cannot take a clip of somebody’s interview and make it part of your endorsement. Legal notice sent. Please ‼️BEWARE‼️ of these kind of professionals and organizations,” he added.

Earlier, Madhavan addressed a separate controversy related to a scene in which he appeared to recite a Gurbani verse while smoking, clarifying that no offence was intended.

“This is a misunderstanding. Because I am sure that during this scene, before saying this line, Aditya Dhar Ji, who takes care of all these things more than me, had told me that while saying this line, you should not smoke and there will be no smoke coming out of your mouth, nor will there be any smoke on the screen, nor will there be a cigarette in your hand because this is very pure and sacred for us,” he asserted.

The actor reiterated his respect for the Sikh community. He also assured viewers that the makers exercised utmost care while filming the scene.

“Before every film’s release, I go to the Golden Temple. Everyone knows this. So, believe me. We had no intention of hurting anyone,” he shared.

Madhavan later explained how the team executed the sequence. He clarified that the cigarette was not present during the recitation.

“In the beginning of the scene, it is possible that I had a cigarette in my hand. But after that, when the scene starts and the rest of the people speak, I properly put out the cigarette. And long before my line came, there was no smoke in the scene. Nor is there a sign of a cigarette till the end of the scene,” he added.

The actor concluded by expressing regret if the scene had unintentionally caused offence, emphasising that there was no deliberate intent to hurt sentiments.

The episode underlines concerns about unauthorised use of celebrity content and the need for accountability in promotional practices.

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