Business

Netflix Ends Password Sharing In India, Targeting Widespread Practice Of Account Sharing

In a significant move affecting Netflix users in India, the streaming behemoth has put an end to password sharing for account access. Netflix has started distributing emails to its Indian customers, clearly stating that accounts are intended for exclusive use within a single household.

This action was anticipated, as Netflix had already implemented similar measures in many other countries. India, along with markets like Indonesia, Croatia, and Kenya, will see the enforcement of this policy starting from July 20, 2023, as part of Netflix’s effort to boost revenue in the latter half of the year.

An official statement from Netflix explained that their accounts are designed for use by one household, allowing all members living in that household to enjoy Netflix content both at home and on the go. The platform has introduced new features like Transfer Profile and Manage Access and Devices to enhance the user experience.

Acknowledging that members have a variety of entertainment choices, Netflix emphasized its continued investment in a wide range of new films and TV shows, catering to diverse tastes, moods, and languages. The company aims to ensure a satisfying viewing experience for all its subscribers.

Earlier in May, Netflix implemented similar restrictions on password sharing in over 100 countries, including major markets such as the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil. Additionally, Netflix introduced an option for paying customers to add an extra member from outside their household, subject to an additional monthly fee. In the United States, this fee is set at $8 (₹660). To facilitate a seamless transition, members can transfer profiles, retaining their viewing history and personalized recommendations.

These measures are part of Netflix’s ongoing efforts to combat the widespread practice of account sharing, which reportedly involves over 100 million households worldwide.

Also Read: Manipur Horror: Two Women Allegedly Gang-Raped And Paraded Naked On Camera

Malika Sahni

Recent Posts

JP Nadda Slams Rahul Gandhi’s ‘Match-Fixing’ Claims As ‘Desperation Of Losing’ Polls

Rahul Gandhi's opinion piece appeared in a national daily and sparked political uproar. Opposition parties…

9 hours ago

Poverty In India Reduced Via Tangible Boost In Household Living Standards, Incomes

In 2022–23, poverty under the revised $3.00 line stood at just 5.25 per cent in…

10 hours ago

Chhattisgarh: Seven Maoists Killed In Indravati National Park Operation

Five Maoists were killed in two separate encounters with security forces in Chhattisgarh’s Bijapur district,…

10 hours ago

Carney Invites Modi To G7 Summit, Highlights India’s Global Supply Chain Role

Canadian Prime Minister Mark Carney said the most populous country, with the fifth-largest economy, must…

11 hours ago

RBI Frontloads Rate Cuts To Boost Growth Amid Low Inflation: Crisil

The Reserve Bank of India (RBI) has frontloaded its rate cuts to support economic growth,…

11 hours ago

PM Modi Urges Global Action On Coastal Resilience At Nice Summit

PM Narendra Modi on Saturday called for urgent global action to build infrastructure that can…

11 hours ago