Adani Foundation Partners Andhra Pradesh P4 Initiative To Boost Rural Livelihoods In Kuppam

The Adani Foundation on Monday partnered with the Andhra Pradesh government’s flagship Public-Private-People Partnership (P4) initiative as a Margdarshi (guide and enabling partner) to support economically vulnerable families, known as Bangaru Kutumbams, in Kuppam Mandal of Chittoor district.

The programme, titled “Transforming Lives Together: A P4 Model for Holistic Progress of Bangaru Kutumbams in Kuppam Mandal”, will cover all 29 Gram Panchayats and urban clusters in the mandal.

It aims to improve household incomes by promoting locally relevant livelihood opportunities, strengthening financial literacy and enhancing access to government welfare schemes. The Andhra Pradesh Mahila Abhivruddhi Society (APMAS) is implementing the initiative.

Under the programme, beneficiary families will receive livelihood assets based on their skills and local market demand. These include sewing machines, portable welding kits, embroidery machines, livestock, kirana stores and other micro-enterprise support to help generate sustainable incomes.

Each family will also be assisted by trained community mentors, known as Bangaru Mitras, who will help prepare business plans, improve financial literacy, develop enterprises and facilitate access to government welfare schemes.

CM Naidu Launches Distribution Drive

Chief Minister N Chandrababu Naidu formally distributed sewing machines, portable welding kits and embroidery machines to selected beneficiaries during a visit to Kuppam, his Assembly constituency.

He said the initiative reflected the spirit of the state’s P4 Zero Poverty Initiative and appreciated the Adani Foundation’s contribution towards strengthening leadership and creating sustainable livelihood opportunities for underprivileged households.

Adani Foundation Chairperson Dr Priti Adani said lasting progress begins at the household level.

“Lasting progress begins at the household level. When families have the opportunity, the right support and the confidence to build sustainable livelihoods, they create stronger futures not just for themselves, but for generations to come. Our partnership with the Andhra Pradesh government under the P4 initiative reflects a shared commitment to helping Bangaru Kutumbams become more self-reliant,” Dr Priti Adani said.

She said the partnership with the Andhra Pradesh government reflects a shared commitment to making Bangaru Kutumbams more self-reliant.

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