Adani Launches ‘Jeetenge Hum’ Campaign For Cricket World Cup 2023

Ahmedabad, 24th June 2023: On the occasion of Adani Day, the group in collaboration with the heroes of the 1983 Cricket World Cup victory has launched the campaign ‘Jeetenge Hum’, showing its unwavering support to Team India for the ICC ODI Cricket World Cup 2023.

On the occasion of the 40th anniversary of India’s historic victory, Adani Group has worked to inculcate the winning spirit for Team India in the upcoming World Cup. Led by Chairman Gautam Adani, the campaign has been pouring in wishes and is receiving overwhelming support from stalwarts and ardent fans of the 1983 Cricket World Cup winning Indian team. The campaign will encourage Indian cricket fans to unite and support Team India off the ground with #JeetengeHum on Twitter and Instagram to boost their morale.

Speaking on the occasion, Gautam Adani, Chairman of Adani Group said, “Cricket in our country acts as an attraction and it is connected to our emotions. Legends are never born but are made by their resilience and tenacity. Both these qualities must have been the reason behind India’s World Cup victory in 1983.

Hoping to see history repeating itself, join our legends in wishing the Indian Cricket Team for the World Cup through #JeetengeHum.” Cricket legend and captain of the 1983 winning team, Kapil Dev said, “We are honored to partner with the Adani Group in uniting Team India for the World Cup 2023. This campaign reflects the enthusiasm and indomitable spirit which propelled us to win in 1983.

In preparation for the 2023 World Cup, it is imperative that the team foster a collective mindset, wholeheartedly committed to giving their best. The real measure of success lies not in the result, but in the unwavering dedication towards the relentless pursuit of personal excellence.”

Echoing similar sentiments, one of the heroes of the 1983 team, Board of Control for Cricket in India (BCCI), Roger Binny said, “Being a part of the 1983 World Cup winning team was an incredible journey, we believe in the ability of our current players to bring back the coveted trophy. Let’s come together as fans and inspire them to create history!”

Amid an emotional gathering in Ahmedabad to celebrate Adani Day, the 1983 World Cup winning team was accorded a warm welcome. Making the occasion more special, the captain of the historic team Kapil Dev also presented Gautam Adani with a special bat signed by the 1983 team. This priceless gift will serve as an inspirational symbol to be presented to the Indian contingent ahead of the much-anticipated World Cup 2023.

Soon, as part of the ongoing campaign, a digital wishing wall will also be unveiled, wherein cricket fans across the world will get a chance to send their warm wishes, messages and support for Team India’s journey in the World Cup. It aims to create show of support while boosting Team India’s determination to achieve victory.

The campaign is inspired by Adani Group’s guiding belief, “Kar Ke Dikhaye Hai, Kar Ke Dikhayenge” which embodies the indomitable spirit of achievement in both cricket and business. The “Jeetenge Hum” campaign endorses the belief that winners have tasted victory before and will definitely taste it again.

About Adani Group
Adani Group, headquartered in Ahmedabad, India, is engaged in logistics (ports, airports, logistics, shipping and rail), resources, power generation and distribution, renewable energy, gas and infrastructure, agro (commodities, edible oils, edible products, cold storage and grain silos), Real Estate, Public Transport Infrastructure, Consumer Finance and Defense and has the largest and fastest growing portfolio of diversified businesses in India with interests in other sectors. Adani’s success and leadership position is due to its core philosophy of ‘Nation Building’ and ‘Growth with Goodness’, a guiding principle for sustainable development. The Group is committed to protecting the environment and improving communities, through its CSR programs based on the principles of Sustainability, Diversity and Shared Values.