Meta Unveils Smart Glasses With Display; Pitches Them As Step Toward Super Intelligence

Meta has taken another big step in wearable technology by launching its first smart glasses with a built-in digital display.

The company unveiled the ‘Ray-Ban Display smart glasses’ at its Connect event in Menlo Park, California, positioning them as a glimpse of what it calls ‘personal superintelligence’.

Priced at $799, the new glasses will go on sale on September 30. They feature a small screen inside the right lens and come with a wristband controller that interprets hand gestures.

This allows users to answer calls, reply to messages and interact with the device without pulling out a phone.

CEO Mark Zuckerberg said the glasses represent ‘the ideal form factor for personal superintelligence’, arguing that they let people stay present in the real world while enhancing their memory, senses, communication and overall cognition.

Alongside the flagship product, Meta announced two more devices.

The first, ‘Oakley Vanguard’, targets athletes. Selling for $499, it syncs with apps like Garmin and Strava, delivers live performance stats, and offers post-workout summaries with about nine hours of battery life.

The updated Ray-Ban smart glasses will, however, launch on October 21, offering longer battery life, a sharper camera, and a $379 price tag.

While Display glasses may start slow in sales, given their price, analysts believe they pave the way for Meta’s highly anticipated Orion glasses in 2027.

The launch comes amid Meta’s significant AI spending to match competitors like OpenAI and Google, even as scrutiny grows over child safety and AI/VR risk governance.