Haier Appliances India has introduced the Frost Free 5252 Series, aiming to cater to households that require greater storage and better temperature management.
The company stated that the new refrigerators offer uniform cooling across all sections, helping food remain fresh for longer periods.
The air circulation system is designed to maintain steady temperatures, even when doors are frequently opened during the day. This ensures minimal uneven cooling across shelves and storage zones.
The Frost Free 5252 Series includes two adjustable compartments, named Double Magic Zones, operating within a temperature range of 0°C to 4°C.
Users can configure these zones for storing dairy, beverages, or non-vegetarian items. By keeping food types separate, the refrigerator reduces cross-odours and allows more organised storage.
Haier has incorporated H-Deo Fresh Technology to remove bacteria and control odours, ensuring cleaner storage conditions for longer-lasting food. Additionally, the 3S Eco Mode adjusts cooling during periods of low usage, which helps lower power consumption.
The refrigerator features Twin Inverter Technology, allowing the compressor and fan to operate at variable speeds. This supports consistent cooling, reduces noise, and improves energy efficiency.
The appliance can work without an external stabiliser, handling voltage fluctuations between 160V and 270V.
Haier has also included a 95-degree anti-tip rack to store tall bottles and containers securely. For regions prone to power outages, the Frost Free 5252 Series supports SolarConnect Technology, enabling operation via solar power where available.
The Haier Frost Free 5252 Series is priced at Rs 43,590 and is available in Graphite Black and Black Glass variants.
Consumers can purchase it through offline retail outlets, online marketplaces, and the official Haier India website.
With the Frost Free 5252 Series, Haier aims to strengthen its presence in the Indian home appliance market by addressing consumer needs for storage, hygiene, and energy efficiency.
The launch reflects the company’s focus on combining technology and convenience to enhance everyday living in Indian households.
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