Viacom 18 Wins The Broadcasting Rights Of BCCI For Nearly 6000 Crores

Indian cricket will have a new home on the Viacom 18 network for the following five years. In an online auction on Thursday, the media giant, a division of Reliance Industries, obtained the linear and digital rights to the BCCI.

Viacom 18 wins the BCCI rights

As a result, domestic cricket matches and all international matches involving India played in the nation will now be broadcast on Viacom 18. The network already owns the digital rights to the Indian Premier League (IPL), the most lucrative competition in the world, and it is the exclusive broadcaster of the Women’s Premier League (WPL).

Viacom 18 defeats Disney Star and Sony

Disney Star and Sony were defeated by Viacom 18, which had the highest bid in both domains and paid around Rs 5,963 crore for the rights. The split was Rs 2,862 crore for linear broadcast and Rs 3,101 crore for the digital platform.

According to the most recent agreement, the cost of each international match throughout the cycle will be Rs 67.75 crore, an increase over the Rs 60 crore that Star India paid the BCCI during the previous cycle. The winning bid last time had a total value of Rs. 6,138 crores, but it included 102 more games than are now on the table.
Some predicted that the winning price per match would be around Rs 85 crore, but it actually ended up being much lower, up 11% from the previous round.

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BCCI President Jay Shah

“I am incredibly happy and immensely proud to see the BCCI brand develop so significantly. According to a press release from the BCCI, Secretary Jay Shah said, “Today’s e-auction has moved BCCI into the upper echelons of per-match media rights valuation, marking a major milestone in our path.