India

Rich Tribal Skills And Products Of Artisans Showcased In Tribal Artisan Mela In Ziro

The mela was organized by Tribal Cooperative Marketing Development Federation of India Limited ( TRIFED ) under the Ministry of Tribal Affairs, Govt. of India and supported by Arunachal Pradesh Rural Livelihoods Mission ( ArSRLM ) and District Mission Management Unit (DMMU) Ziro unit. The Northeast Handicraft and Handloom Development Cooperation ( NEHHDC ) was also part of the empanelment team being a partner of TRIFED.

TAM was conducted under the scheme ‘Marketing and Logistics Development for Promoting Tribal Artisan Products from Northeastern Region (PTP-NER) for strengthening the livelihood opportunities of tribal artisans of Northeastern region’.

Also read: ‘Orphaned Land’ And ‘Bon Giovi’, Two International Bands To Perform At ShiRock 2023

The primary purpose of TAM is to highlight the creative tribal arts and artifacts to facilitate national exposure for potential business perspectives towards enriching the livelihoods of tribal artisans.

Samples brought to the mela were evaluated by a team of experts from TRIFED and cooperating agencies including ArSRLM and NHHDC for quality, craftsmanship, pricing, sale potential and empanelment of artisans by TRIFED for bulk supplies of their products at reasonable assured rates. The experts also guided the artisans with tips on how to improve the quality, design, input materials and the kind of training to be imparted to artisans to make their products marketable at national and international markets at remunerative prices.

Also read: Three J-K Healthcare Institutions Get National Certification Under LaQshya Programme

Declaring open the mela, Lower Subansiri Deputy Commissioner Bamin Nime urged the organizers to coincide the next TAM with a significant day where large gatherings of people take place like that of Ziro Festival of Music, Statehood Day, Independence, or Republic Day celebrations. There is a huge demand for tribal products especially by foreigners and other visitors to Ziro and such mela which has tremendous potential for the sale of tribal products should be organized during such a day where significant public gathering takes place, he opined.

TRIFED Deputy Manager from New Delhi Himanshu Bahl, TRIFED Deputy Manager from West Bengal Sumana Saha, NEHHDC Product Design Manager from Guwahati Neetu Gogoi and Lower Subansiri District ArSRLM Project Manager Senong Namchoom also offered their valuable tips and inputs to artisans.

Bharat Express English

Recent Posts

ED Registers Money Laundering Case In 52 kg Gold Seizure Incident

ED officially entered the investigation into the high-profile case involving the seizure of 52 kilograms…

31 mins ago

PM Modi Emphasizes Youth Empowerment & Education Reforms During Appointment Letter Distribution

Prime Minister Narendra Modi on Monday reiterated the importance of nurturing the potential of India's…

42 mins ago

Rouse Avenue Court To Hear Land-For-Jobs Scam Cases On January 16-17

The hearing was postponed as a key officer withheld permission to prosecute an alleged accused.…

1 hour ago

PM Modi Distributes Over 71,000 Appointment Letters; Highlights Youth-Centric Initiatives

On Monday, PM Modi distributed more than 71,000 appointment letters to newly recruited government employees…

2 hours ago

Man Sets Women Ablaze In NewYork Subway, Arrested

Describing the attack, New York Police Department Commissioner Jessica Tisch said, "As the train pulled…

2 hours ago

Bharat Express CMD Upendrra Rai To Highlight Media’s Role In Societal Empowerment

The Media Division Brahma Kumaris to commemorate the 9th death anniversary of Rajyogi Brahmakumar Omprakash…

2 hours ago