PM Modi Praises TVS Motor For Showcasing Kutch’s Charm Through Coffee Table Book

Prime Minister Narendra Modi on Sunday expressed pleasure over meeting senior executives of TVS Motor Company and praised their efforts in showcasing the beauty of Kutch.

The Prime Minister met with Venu Srinivasan, Chairman Emeritus of TVS Motor Company, and Sudarshan Venu, Managing Director, who gifted him a specially curated coffee table book titled ‘TVSM x Rann Utsav 2025’.

Taking to X, PM Modi posted, “Glad to have met Shri Venu Srinivasan Ji and Mr. Sudarshan Venu. I commend them for the effort to chronicle the beauty of Kutch and also encourage motorcyclists to go there.”

Following the meeting, the TVS executives expressed their gratitude, calling it an honour to meet the Prime Minister.

“In February this year, TVS Motor Company, in partnership with Gujarat Tourism, curated an extraordinary motorcycling experience at Rann Utsav, showcasing the region’s culture, landscapes, & heritage, inspired by PM Modi’s vision to popularise Kutch as a tourist destination among the youth,” they posted on X.

The coffee table book showcases not just Kutch’s rich heritage and stunning scenery but also features key locations across the White Rann from sunrise to sunset.

The project, themed ‘Saari Muzaafiri’, offers a visual journey through the region.

Taking to X, Venu Srinivasan shared, “We can say with certainty that Kutch is a motorcyclists delight! Come, bike there…you will be awestruck for life!”

PM Modi had earlier extended an open invitation to the public for the recently concluded Rann Utsav. He urged people to visit Kutch and experience its unique blend of culture, tradition, and landscape.

In another post on LinkedIn, the Prime Minister described the White Rann as a place that offers ‘an unforgettable experience’. He encouraged travellers to explore its blend of heritage, history, and natural wonders.

The Prime Minister also included photographs from his visit and a write-up titled ‘Rann Utsav – A lifetime experience’.

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