An Indian pioneering Digital Fan Community Platform being a Fan Community SaS, Fandrum, raises a large pre-seed round from media entrepreneurs.
The founders of Fandrum, Samridhi Katyal and Vipul Chaube, as media professionals are into content and business bringing unique understanding of media biz, broadcast biz, audiences and content creation along with acquisition. On the other hand, Chairman and Editor-in-Chief of BW Businessworld, Dr Annurag Batra, talks of his investment in Fandrum.
About the Social Media Platform built for fans, Dr Batra expresses his excitement, “I am very excited to be partnering with Fandrum and their talented teams.” According to Dr Batra, Fandrum’s expertise in media and content makes them a valuable asset to any media platform or movie looking to enhance their relationship and engagement with fans via marketing and analytical efforts.
Expressing her gratitude for the investment and partnership with Dr Batra, Fandrum’s CEO, Samridhi Katyal says, “We are thrilled to have Dr Batra on board as an investor and advisor. His experience and insights will be invaluable as we continue to grow and expand our services.”
Co-founder Fandrum, Vipul Cahube, points out that Fandrum is the solution which addresses the need of the Entertainment Industry for data. The third founder Bollywood director-producer, Luv Ranjan tells Fandrum curates imprints thus providing a channel for the industry to build a feedback loop.
Known as an online platform, Fandrum has been designed to match TV screen audiences into communities using psychographic analysis who have the same content together to discuss with the content in various ways using images, memes, gifs, short format content and other forms. The social media platform is in the process of raising a large round in early 2023 to scale up in all aspects for all its platform stakeholders.
The Evolution Partners, a Boutique investment advisory firm headquartered in Mumbai and Singapore, being the deal advisor, advises its clients on investments in F and B , Media Tech, FMCH, Blockchain, Deep Tech and Fintech.
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