Empowering Farmers: The Purpose And Audience of ‘Krishi Express’ On Bharat Express

About 70% of our country’s population is engaged in agriculture and related industries, highlighting the critical role of the agricultural sector in our nation’s progress. To bolster this sector, policymakers continually innovate through agricultural institutions to introduce new technologies. However, ensuring effective dissemination of these advancements to farmers remains crucial for maximizing benefits swiftly.

Electronic media emerges as a potent dissemination tool. Amidst various broadcasting methods available today, electronic media stands out as the most robust nationwide dissemination platform. Yet, coverage of rural economy and farming remains sparse in many electronic media outlets across the country.

Addressing this gap, Bharat Express News Network has launched the Bharat Express Krishi Express program. This initiative aims to provide a dedicated platform for farmers across the nation. The program will feature inspirational and pertinent news related to agriculture and agribusinesses, tailored for the benefit of farming communities.

Farmers are encouraged to tune in to Bharat Express – Krishi Express every Saturday at 6:30 pm and Sunday at 9:30 am to stay informed and empowered.