India

Dhanteras 2026: CM Yogi Adityanath Urges People To Buy Local Products, Support Artisans

Uttar Pradesh Chief Minister Yogi Adityanath on Friday extended greetings to people on Dhanteras and urged them to support local artisans and craftsmen by choosing traditional products as festive gifts.

In a post on X, CM Yogi described Dhanteras as a festival symbolising prosperity, auspiciousness and well-being. He further encouraged people to include the state’s artisans in their celebrations and promote their work, which contributes to preserving Uttar Pradesh’s cultural heritage.

Highlighting the state’s traditional crafts, the Chief Minister mentioned Bhadohi’s carpets, Prayagraj’s moonj craft, Mainpuri’s tarkashi and Chitrakoot’s wooden toys. He said Uttar Pradesh’s exports had increased from ₹84,000 crore in 2016-17 to more than ₹2 lakh crore in 2025-26, reflecting the enterprise and capabilities of its artisans.

CM Yogi highlighted the role of modern expo marts in Lucknow and Greater Noida, along with Bhadohi’s Carpet Bazaar, in giving traditional crafts greater recognition on global platforms.

Invoking Prime Minister Narendra Modi’s ‘Vocal for Local’ initiative, the Chief Minister appealed to people to choose One District One Product (ODOP) items as gifts this Dhanteras. He further said such purchases could support artisans’ livelihoods and promote self-reliance.

The Chief Minister concluded by wishing people on Dhanvantari Jayanti and Dhanteras, calling for a ‘Local Diwali’ and greater participation in building an ‘Aatmanirbhar Uttar Pradesh’.

Dhanteras marks the beginning of the five-day Diwali celebrations and is observed with prayers, festive shopping and family gatherings.

Also Read: PM Modi Urges India’s Para-Athletes To Prepare For Los Angeles Paralympics 2028

Anamika Agarwala

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