TRAI Urges Firms To Improv Mobile Apps, Web Portals To Restraint Junk Messages

In an attempt to keep spam messages in check the Telecom Regulation Authority of India has issued guideline to telecom companies. TRAI has ordered mobile service providers to improve the quality of their application and web portals to avoid spam messages. Firms are asked to make them more user-friendly for registration of unsolicited commercial communication (UCC) complaints.

TRAI has issued orders regarding unsolicited commercial communication complaint process. Mobile service providers are required by the Telecom Regulatory Authority of India (TRAI) to make sure that their websites and mobile applications have easy-to-access tools for UCC complaint registration and preference management.

Informing about the fresh guideline telecom regulatory body said, “Also, essential details for the registration of complaints should be automatically populated, if users grant permission to access their call logs and other relevant data.”

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TRAI also made changes in the format of performance monitoring report.

Ministry of Communication has made amendments in time period PMRs submission. Instead of quarterly reporting period, all mobile service providers will now have to submit PMRs on a monthly basis.

The TRAI earlier this month assigned 160 mobile phone series for transactional and service voice calls. The task is assigned to all firms regulated by RBI, SEBI, IRDAI, and PFRDA in the first phase.

The 160 mobile series will make it easier to identify the calling entity once it is put into use.