Jaguar Land Rover Unveils £15bn Investment Plan for Electric Future

Land Rover (JLR) will invest £15 billion over the next five years in its industrial footprint, vehicle programs, autonomous, AI, and digital technologies, as well as people skills. The company plans to convert its UK-based Halewood plant into an all-electric production facility and its next generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric.

Land Rover’s £15 billion investment plan aligns with the Reimagine strategy to become an electric-first modern luxury carmaker by 2030. The aim is to achieve a net cash positive position by FY25. CEO Adrian Mardell reported that JLR made progress despite the pandemic and chip shortages, launching two critically acclaimed models, joining the Defender family, and ramping up production of profitable models to deliver a profit in Q3.

Land Rover announced the acceleration of its electrification path, with plans to convert its Halewood plant into an all-electric facility and its next-generation medium-size luxury SUV architecture to be fully electric. The move reaffirms the company’s commitment to being net zero carbon by 2039 and will develop new skills. Land Rover’s Engine Manufacturing Centre in Wolverhampton will also produce electric drive units and battery packs for JLR’s next-generation vehicles and will be renamed the Electric Propulsion Manufacturing Centre to reflect the change.

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Land Rover announced that it will start accepting client orders for the all-electric Range Rover later this year, and the first of its next-generation medium-size luxury SUVs will be an all-electric model from the Range Rover family. It iwill be launched in 2025 and built at Halewood in Merseyside. This move reaffirms JLR’s commitment to the future of the UK car industry.

As part of its Reimagine strategy, the company will adopt a House of Brands approach to amplify the unique character of each of its brands, which include Range Rover, Defender, Discovery, and Jaguar, and elevate the delivery of the company’s vision. The vision is to become the world’s most desirable modern luxury automotive brands.

Land Rover’s Chief Creative Officer, Professor Gerry McGovern OBE, commented on the company’s House of Brands approach, stating that it is pivotal to the Reimagine strategy and aims to elevate and amplify the uniqueness of the company’s characterful British marques to build emotionally engaging experiences for clients that will lead to long-term high equity for the brands and sustainability for JLR.The new Jaguar will be built on its own unique architecture named JEA, with power output exceeding any previous Jaguar, a range up to 700 km, and indicative pricing from £100,000. The car will go on sale in selected markets in 2024 that too with client deliveries expected in 2025.

Land Rover’s Chief Creative Officer, Professor Gerry McGovern OBE, stated that the company has radically reimagined Jaguar as a modern luxury brand, with designs that convey the brand’s uniqueness and differentiate it from competitors.