Adani Cement And CREDAI Announce Strategic Partnership To Promote Sustainable Construction

Adani Cement has entered an exclusive preferred partnership with CREDAI to boost sustainable and high-quality construction across India. The agreement was signed during the CREDAI Governing Council Meeting in Panjim, Goa, in the presence of Goa Chief Minister Shri Pramod Sawant. Senior office bearers and developers from across India attended the event.

This collaboration brings together Adani Cement and the country’s apex real estate body. It aims to strengthen Adani Cement’s B2B reach via CREDAI’s network of 13,000+ developers. In turn, CREDAI members will benefit from Adani’s advanced solutions and product range.

Vinod Bahety, CEO – Cement Business, Adani Group, stated, “This exclusive partnership with CREDAI reflects Adani Cement’s dedication to sustainable construction. We aim to provide green concrete solutions that enhance strength without harming the environment. This partnership aligns with our vision of smarter urban growth.”

Green Concrete, Premium Products to Drive Quality

CREDAI members will now have access to Adani’s full suite of Ready-Mix Concrete (RMX) solutions. These include ECOMaxX UHPC, which cuts carbon emissions by up to 100%, and specialised mixes like Jetsetcrete (high-strength), Coolcrete (thermally controlled), and self-compacting concrete. The green range is undergoing Environmental Product Declaration (EPD) after lifecycle assessments.

Developers will also access premium cement brands such as Ambuja Plus and ACC Concrete Plus. Around 30% of Adani Cement’s trade sales come from its high-performance offerings. Many of these, including Ambuja Kawach and ACC Suraksha, feature in the Ministry of New and Renewable Energy’s GRIHA green catalogue.

Advanced Additives and Technical Support for Developers

Adani Cement will also offer advanced R&D-backed additives like Alccofine to CREDAI builders. These enhance durability and performance for complex builds. The company’s ACT initiative will provide on-site support, material consultancy, and training through Concrete Talks.

The partnership arrives at a time of shifting cement demand. Individual home builders (IHBs) once dominated the market, but B2B consumption is surging due to urbanisation and infrastructure projects. Non-trade cement use is now rising with government-led projects like highways, metros, and smart cities.

Vertical construction, in particular, is driving demand for specialist cement. With India’s urban population set to cross 600 million by 2030, skyscrapers and high-rise buildings are crucial. These require cement that performs under high pressure and height. Adani Cement’s expertise in high-strength concrete makes it a valuable partner for such projects.

CREDAI leadership welcomed the alliance. They said it will ensure stable supply, quality support, and technical innovation for their members. Adani Cement already supplies nearly 30% of cement used in India’s housing and infrastructure sectors. Both partners believe the tie-up will raise construction standards, improve sustainability, and fast-track project delivery.

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