15,000 Cement Bags, 750 Tonnes And One Giant Maa Durga Image: Adani Cement’s Navratri Tribute

Adani Cement, part of the Adani Portfolio, created a 70-ft aerial tribute to Maa Durga using 15,000 cement bags at its Kymore plant in Madhya Pradesh as part of its Navratri and Durga Puja 2026 campaign.

Titled ‘Jahan Vishwas, Wahan Shakti’, the installation covers a 70-ft by 70-ft canvas and uses 750 tonnes of cement represented by Ambuja Cement and ACC bags.

The project involved 12,600 man-hours of collective effort, with the company capturing its creation and aerial reveal in a digital film for social media and other online platforms.

Workers carefully arranged thousands of bags to form Maa Durga’s crown, eyes, ten arms and flowing form.

While the arrangement appeared as individual units from the ground, an aerial view gradually revealed the complete image, highlighting the scale of the creation.

The campaign brings together two key brand values associated with Adani Cement’s portfolio. ‘Shakti’ reflects Ambuja Cements’ promise of strength, while ‘Vishwas’ draws on ACC’s nine-decade legacy of trust.

The image of Maa Durga, revered as a symbol of strength and protection, forms the centrepiece of the initiative, connecting faith and tradition with collective effort.

The digital film documents the process from the initial movement and placement of cement bags to the final aerial reveal.

The visual transition demonstrates how thousands of individual elements combine to create a unified artistic image.

Through the campaign, Adani Cement aims to connect cement’s role in building homes and infrastructure with the themes of strength, trust and devotion.

The initiative brings Ambuja Cements and ACC together through a single creative tribute during the festive season.

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