By- Kavya Bhatt
Elections as personality battles: Elections are increasingly being waged as presidential-scale personality contests. Modi's popularity is highest when he pursues a variety of political goals. Currently, no other leader exhibits all one of these qualities at once.
Corporatisation of Politics: Veteran members of the party like Promod Mahajan have helped Modi effectively harness the corporatization of the BJP. The BJP is structured like a corporation, with a set of important duties and obligations for achieving political prominence. They are now ahead of other political parties thanks to this advantage. them.