India's Snacks Pick Presents Blend Of Tradition And Trendiness


Younger Indians prefer fiery Peri Peri flavours, older generations prefer classic of black pepper. Surprisingly, the Achaari flavour falls short of expectations 

The choice for chocolate remains intact among all age groups in the country

Vanilla, a staple in desserts, stood at the third spot with 38 percent of Gen Z preferring the flavour  

Tea and coffee are undisputed choices of Indians as all age group enjoy a snack with their cup of tea or coffee.

The country's snacking landscape is witnessing a healthy transformation, with Makhanas and dry fruits emerging as the new choices

Over 94 per cent of participants in the survey said that the snack brands should offer more health-conscious food items